• terry martini

How I stepped in the music industry & my professional background!

Welcome to the first chapter of this new adventure :)

Hello and welcome to my music marketing blog! In case you don't know me, my name is Terry and I have been working in the music business for the last 10 years (wow, that makes me sound old all of a sudden!). I am half Italian and half German and in the last years I have been living between Italy, Germany, Scotland and the Netherlands.

My career in the music business started in 2012 after completing a master degree in "international events & festivals management" at Napier University, Edinburgh. By the way, if you are looking to start your career in events, I totally recommend this postgraduate degree as it really prepares you for the real world.

Once I finished my degree, I got an internship with Cocoon Music Event GmbH, Sven Väth's agency that included a record label, event department and booking agency. SOOO many people asked me how did I land such a cool job and my answer was always the same: I sent my application. Even though they were not officially looking for staff, I got an interview with their CEO and got hired.

After my internship, I became marketing & event assistant and the year after I became head of marketing for the entire company and for Sven himself. For the following 5 years, I run the entire promotional machine that was behind Cocoon & Sven by promoting their Ibiza residency at Amnesia (as well as the incredible afterparties...if you know, you know), their worldwide events, their releases and I supported the artists on their roster (including Ricardo Villalobos, Ilario Alicante, Dubfire, Cassy, Nastia, Popof & many more).

Even though I absolutely loved my work with Cocoon, in 2018 I decided that it was time for me to find my own way and this is how Beyond Music Promotion was born. Since then, I supported several artists as well as companies operating in the music business with their marketing strategy and online promotion.

From Germany back to Italy

Fast forward to January 2022: we get the unexpected news that my husband got offered a job in Milan, Italy. As this is very close to where I grew up as a child, I was actually super excited to move back to my bella Italia and here I am, sitting in the roasting Italian sun with an espresso writing my first blog.

So what is this blog about?

Good question ehehe. I guess that my goal is to share my professional expertise to help artists & businesses to navigate the crazy music business. Even though from the outside it seems very glamorous, I can guarantee that there is a lot of hard work and tears behind each successful event and artist :)

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I have the pleasure and luck of having an ongoing collaboration with Terry and her management agency.

We started over from zero approximately one year ago and I received every single day the support I needed to grow step by step!

The communication is always clear, transparent and productive.

The promotions are well thought, tailored for the project and directed to the right target.

The proposed new ideas and strategies lead to success and new connections.

If it would have not been for the COVID19, we would be already on tour now!! 

I don’t want and I don’t need another agency to promote my music.

I found the right partner in crime :)

Grazie Terry.