92% of consumers acknowledge visual appearance as the most persuasive marketing factor overall. Picking the right brand colours can improve brand recognition and sets your brand apart and enhances its visibility, making it easily distinguishable from competitors.
Furthermore, colours trigger emotions and associations in buyers' minds. Opting for the appropriate color can effectively communicate the desired mood or message of your brand, all of this while growing a stronger bond with your audience.
Did you notice that whenever you think of a certain music brand, you immediately connect a colour? If I say "Spotify" you will probably think about a very strong green, while if I mention "Apple Music" the first colour that will come to your mind is red: this is the power of branding.
So which brand colour should you pick for your music industry project? In general I always recommend to pick two colours: the first one will be your main identity while the second one can be used as an accent. Either way, it is very important that your colours are used everywhere including:
logo
website
social media
email marketing
advertising & more
music videos
artworks
A great way to find the perfect colour palette is for example by using palette generators like Canva and Palette Generator.
Let's explore further the influence that each color has on individuals.
Blue: trust, professionalism, calm, reliability.
Green: growth, harmony, sustainability.
Orange: creativity, fun, enthusiasm, cheerfulness.
Yellow: happiness, warmth, optimism
Red:: energy, passion, excitement
Purple: creativity, mystery, uniqueness.
Black: elegance, power, authority, luxury.
